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Auckland real estate marketing

Auckland’s Market in First Gear (Not Reverse) 🚦📈

Timothy Dick
Timothy Dick |

After years of turbulence, lockdown-era booms, overcorrections, fear cycles, and constant rule changes, Auckland is finally showing something we haven’t seen in a long time:

👉 Stability.
👉 Predictability.
👉 A market that’s quietly improving—not exploding.

According to the latest REINZ data, Auckland prices have lifted around 3% over the last three months, reversing the drops seen around July last year. It’s not a boom, it’s not a spike—it’s a gentle turn.

And honestly?
That’s exactly what this city needed.


📊 A 3% Lift in Three Months: Small, But Important

A 3% lift doesn’t sound headline-worthy in isolation.
But in the context of the last few years?

It’s meaningful.

Because we’ve gone from:

  • Falling prices

  • Flattening prices

  • Now rising (slowly) again

That “slowly” part is the real story.

Fast-moving markets create panic and speculation.
Stable markets create confidence, participation, and better decision-making.

We’re back in the latter.


🤝 Buyers Are Active — But Picky

Let’s be real:
Buyers right now want a deal.

They’re:

  • Expecting negotiation

  • Comparing heavily against CV

  • Wanting value, not hype

  • Taking their time

  • Willing to walk away

And honestly?
That’s healthy behaviour.

When buyers are picky, it means they’re thinking clearly instead of emotionally.
That’s good for long-term stability.


🏡 Sellers Are Active Too — But Anchored

Sellers, on the other hand, are still adjusting to the 2024 CV update, which wiped roughly 8% off the average Auckland residential CV.

Many are still:

  • Anchoring to pre-2024 CVs

  • Looking for narratives to justify higher expectations

  • Expecting yesterday’s peak in today’s environment

All normal. All human.
But the disconnect between buyer logic and seller optimism is one of the defining features of this moment in the market.

The good news:
A stable market brings both sides closer together over time.


📍 Suburb Performance Is Mixed — And That’s Okay

There’s no single trendline across Auckland right now.
Some suburbs are up.
Some are flat.
Some are quietly recovering.

There’s no clear rhyme or reason—and that’s completely normal in a stabilising phase.

Stability doesn’t mean “everything rises together.”
It means “everything stops falling at once,” and then areas begin improving at different paces based on:

  • Stock type

  • School zones

  • Buyer demographics

  • Rental demand

  • Supply levels

Mixed performance = healthy rebalancing.


🚨 The Real Danger Right Now? Pricing Incorrectly & Hoping TradeMe Saves You

If I could send a 10-second voice note to every homeowner in Auckland, it would say this:

“Momentum comes from exposure, not just being on TradeMe.”

Far too many sellers still rely on:

  • A single listing

  • No plan beyond week one

  • Hope that portals will carry them

Here’s the uncomfortable truth most people don’t want to hear:

👉 After one week, listings fall down the rankings.
👉 By week three, many are effectively invisible.
👉 Page 3 might as well be page 30.

In 2021, everything sold because everything was on fire.
In 2025, everything sells when it’s strategically marketed—especially once the honeymoon period ends.

This is where the gap widens between agents who “list” and agents who market.


💡 Stability ≠ Stagnation (This Is Important)

Many people hear “stable market” and think:

"Nothing’s happening."
"Things are flat."
"It’s not a good time."

But that’s not how healthy property cycles work.

In stable markets:

  • Buyers feel safe entering

  • Sellers feel confident listing

  • Pricing becomes rational

  • Negotiation happens normally

  • Opportunities are clearer

  • Fewer mistakes are made

Volatile markets benefit speculators.
Stable markets benefit families, downsizers, and long-term investors.

This is the moment where grounded decisions lead to great outcomes.


📈 Where This Sets Us Up for 2025–2026

Auckland’s early signs of recovery—combined with more stable buying and selling behaviour—create the foundation for a stronger market over the next 18–24 months.

We’re not heading for a sudden surge.
We’re heading for consistent, manageable improvement.

That’s the market people trust.
And trust is what fuels movement.


📬 Want a Personalised Market Read on Your Home?

If you want:

  • A breakdown of your local data

  • A realistic appraisal

  • A marketing plan that goes beyond “just list it”

  • Or clarity around buyer/seller behaviour in your pocket of Auckland

Just reach out.

A good appraisal today isn’t about guessing the future—
it’s about understanding the present clearly.

 

 

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